What is Coaching?

Compass on a financial newspaper showing data and numbers
A diagram with two axes labeled "Tell" and "Ask" on the horizontal axis and "Problem/Broken/Fixing" and "Aspiration/Growth/Transformation" on the vertical axis. The areas are labeled: "Consulting" (bottom left), "Mentoring" (top left), "Counseling" (bottom right), and "Coaching" (top right) highlighted in green.

Coaching is a transformative process where a skilled guide empowers individuals via questions, to unlock their potential, overcome obstacles, and achieve their desired outcomes. It’s about fostering self-awareness, setting meaningful goals, and taking purposeful actions to create positive change.

Coaching raises self-awareness and identifies choices. People are able to find their own solutions, develop their own skills, and change their own attitudes and behaviours. The aim of coaching is to close the gap between people’s potential and their current state.

(Rogers, 2016)

  • Coaching is focusing upon empowering people to find their own answers, encouraging and supporting them on the path….

    (Kimsey-House, H. 2011)

Partnering with clients in a thought-provoking and creative process that inspires them to maximise their personal and professional potential.

(International Coach Federation, 2015)